MOA

INTRODUCE

UNSEEN, BUT ALWAYS NEAR

Moa and Mumuz are CROSSLAB’s official character IPs, telling gentle stories drawn from everyday moments and places. Though invisible to the eye, they dwell quietly where we stay — infusing spaces with emotion and meaning, and revealing themselves more clearly as we connect with them.

MAIN CHARACTER

MOA

#1

A MIRROR TO YOUR QUIET SELF

Moa is the central character in the CROSSLAB universe, symbolizing self-reflection, stillness, and emotional clarity. As an observer of space, people, and the flow of feeling, Moa gently brings back the forgotten warmth in everyday life — not through words, but by simply being near.

#2

MOA CHANGES WITH
SPACE AND MOMENT

The Moa character can transform through costumes, adapting to different moods and environments.

#3

WHERE SPACE WEARS EMOTION

Moa is a flexible being that changes its mood, outfit, and personality depending on the space it inhabits.
It moves with the feeling of the room, wears the atmosphere, and gently adds a new story to your day.

#4

WHENEVER MOA BLENDS IN,
A STORY BEGINS

Moa adapts and transforms with every space — shifting its mood,
appearance, and personality depending on where it stays.
From cozy hotel rooms to campsites, forests, and flower-filled fields,
Moar gently blends into each environment, becoming part of its story.

SNS에서 더 많은 모아와 무무즈를 만나보세요

Meet more of Moa and Moomooz on social media!

MUMUZ

Mumuz are tiny characters hidden in everyday spaces and objects. They quietly dwell in our surroundings, bringing emotion and life into the places we often overlook.