CROSSLAB

EXTENDED REALITY & MEDIA ART DESIGN LAB

CROSS

“Cross” in cross lab refers to the pursuit of the convergence of various disciplines, cultures, and technologies (3C : Cross-Disciplinary, Cultural, & Functional)

UNFRAMED

We create innovative and immersive experiences that transcend the limits of screens, blending the real and virtual worlds.

XR

With years of experience in XR content creation and service operation, we showcase CrossLab’s unique vision and signature XR style.

STORYTELLER

By closely analyzing the ever-changing digital environment and the nature of emerging devices, we craft rich, multi-dimensional narratives.

2006~

CROSS
DESIGN LAB

⇀

2020~

CROSSLAB

CrossLab Inc. traces its roots to Cross Design Lab (2005–present), a research collective of graduate students from Soongsil University's Media Department. Today, CrossLab stands as a recognized industry collaborator with Soongsil University's Graduate School of Metaverse Convergence and Software-Centered University program.

LATEST PROJECT

NEXT-GENERATION XR
LEARNING PLATFORM

META CLASS is an XR-based next-generation educational platform that connects real and virtual worlds. Designed for universities, it offers immersive, interactive learning experiences beyond traditional classrooms. By enabling real-time communication between students and professors, META CLASS transforms passive lectures into active, collaborative education for the future.

LATEST PROJECT

PLAY, EXPLORE, AND
EARN AT YOUR STAY

Courtyard Adventure is a next-generation XR platform that transforms hotel spaces into immersive playgrounds. By seamlessly blending real and virtual environments, it redefines hotel stays with interactive storytelling, gamified quests, and service-linked rewards. Guests can explore, interact, and experience personalized adventures, all while enhancing their stay through meaningful engagement.

PROJECT

LG VR

COURTYARD ADVENTURE

COURTYARD MARRIOTT BOTANICPARK HOTEL

METACLASS

SOONGSIL UNIVERSITY

MAIN CHARACTER

MOA &
MUMUZ

Moa & Mumuz are the official main characters representing CROSSLAB’s vision and storytelling philosophy. They embody vitality, warmth, and meaning within everyday spaces. As CROSSLAB’s core IP, Moa & Mumuz serve as the emotional centerpiece of our XR experiences, exhibitions, and diverse creative projects.